When it comes to pawn houses, people probably will not think about premium financial services. The website should clearly communicate this. Luxury automotive, diamonds and rings, with all you can create liquidity.
BriefLombardium needed a quick, aesthetic and responsive solution for their business. The client also needed premium imagery to communicate the core business, so the task was also to create a visual and textual language.
IdeaCommunicating credit services could be boring, but communicating the things that could bring money without losing them sounded smart. So the idea was show off with the pimp stuff: diamonds, cars and rings. A dynamic grid helped to execute an easy to handle and minimal responsive design which was totally the clients' wish. The image concept was to use black and white imagery to show the seriousness of this business. Smart and confident headlines supported the whole concept, so at the end we were able to launch a nice website.
ExecutionHTML 5 and CSS3 was our best friend at this jobs and we totally tried to pull off a 2013 proven website. I guess it worked. Thanks again to Martin Brenda ans Mesut Geyik to support on this task.