Autohaus Polmaxx is an independent BMW dealer based in Hannover, that opened doors in spring 2009 and asked me to build their brand that would work in all channels.
BriefThe independent BMW dealer Polmaxx asked me to develop a brand identity including, business cards, letter and invoice design and the website which was the main focus on this job. The client also wanted to stay close to the BMW brand since they mainly sell used BMW vehicle through mobile.de and integrate their API.
IdeaCommunicate seriousness and clarity throughout all media without distracting from the BMW brand, but also present an independent look.
ExecutionI started designing the logotype "Polmaxx Autohaus" that clearly communicates the services provided by Polmaxx. The next step was to bring the logotype alive on business cards and stationery. After that I started out designing the website with an animation introducing the key facts about Polmaxx. After two years we've added the Russian version after launching the English version a year before. Martin Brenda was also my partner for the technical and CMS part.